"It's not our intention to satisfy our customers, or to please our customers: Our intention is to amaze them."
Espresso Yourself/Jura-Parts.com was created to fill a void in the coffee machine parts and repair industry by providing Jura coffee machine owners with the largest selection of OEM replacement parts in North America, accompanied by industry leading content to assist DIY customers with repairs, as well as, to restore integrity, honesty and quality to the coffee machine repair industry.
It is our mission to provide our customers with the necessary tools and pertinent information to perform repairs with confidence. In our current service based economy, it is exciting and refreshing to witness people taking the initiative to learn and try something new. We understand repairing an espresso machine may seem like a daunting task, so to alleviate some of the angst we provide our customers with Jura part diagrams, Jura operating manuals, Jura error code explanations and Jura repair videos. We work tirelessly to provide new information in an effort to ensure our customer's repair experience is pleasant.
The incredible progress we have made is evident by the significant backlash from the coffee industry establishment in the forms of slander, fake reviews, threats and so on. Our philosophy of adding value to the marketplace through information, as opposed to sacrificing quality and consumer transparency to maximize profits, is dangerous to an industry dominated by archaic thought, so the response was anticipated and welcomed. We are motivated now, more than ever, to revolutionize the coffee industry through the use of technology (I) to ensure the free flow of knowledge and access to information, (II) to provide consumers all products at a competitive price and (III) to create a reliable marketplace for accurate, independent insight for the buyer, while allowing the seller to reap his/her profits without them being treated as the profit.
We are not affiliated with Jura, Inc.